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Lean Startup: How Constant Innovation Creates Radically Successful Businesses

Lean Startup: How Constant Innovation Creates Radically Successful Businesses

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Book Details
  • ISBN:9780670921607
  • Author:Eric Ries
  • Publisher:Penguin UK 
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Product Description

Lean Startup: How Constant Innovation Creates Radically Successful Businesses by Eric Ries offers a transformative approach to building and managing startups. This insightful guide introduces the Lean Startup methodology, which emphasizes rapid prototyping, validated learning, and iterative product releases to meet customer needs effectively. Entrepreneurs and business leaders will find practical strategies to navigate the uncertainties of launching new ventures.

Ries draws on his experiences in Silicon Valley to illustrate how startups can leverage innovation to achieve sustainable growth. By focusing on customer feedback and adapting quickly, businesses can minimize waste and maximize their chances of success in a competitive landscape.

  • Learn the principles of the Lean Startup methodology.
  • Discover how to test your ideas quickly and efficiently.
  • Understand the importance of customer feedback in product development.
  • Explore real-world examples from successful startups.
  • Gain insights into creating a culture of innovation within your organization.

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